The bump from last year in February was from our official announcement, and the bump this year in March is from the same thing. But you can see the difference in scale… and currently, we’re tracking at a little less than double last year’s traffic.
Last year on April 30, we had 222 Fans. This year we have 2,671. For the 2009 race, we had 2,300 active Fans. I’m predicting that this year, we’ll have 3,500. We’ll see how much budget allotment we’ll have this year from the race. Last year, I spent just $200.