Great compliment from ROAD Magazine on Tour of Utah work

“The organizers of the Tour of Utah were very smart and they have surely outlined the template of the future for other cycling events with their strategic use of social media, mainly Twitter, Facebook and an iPhone app that was updated daily with race results, stage maps and general race information, like team rosters, stage details and of course news from the many Twitter users that were posting 140 character updates almost every moment during the stages. Fans by the thousands became “friends” of the Tour of Utah on Facebook as well as following on Twitter….Videos from fans, as well as Tour officials, were posted on the website daily further increasing the amount of eyeballs watching the race…. If you were living in Utah, specifically the Salt Lake City area, you knew the Larry H. Miller bike race was in town.”
– ROAD Magazine Nov/Dec 2009 Issue (Commiskey is Interactive Director for the Tour of Utah)


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